Brexit is an opportunity for the UK to radically reimagine public services.

LONDON — We live our lives digitally. More than ever, we busy, sell transact, tell people where we are, what we’ve seen, what we’re thinking — even what we’ve had for breakfast — online. But the technological breakthroughs that have radically changed our lives have been harnessed by the marketing industry far more effectively than they have in the sector where they can have the greatest impact: government.

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